The book shows you the ‘Hows’ of pursuing your purpose of creativity and innovation as an employee within the confines of a large structured organization therefore satisfying your entrepreneurial itch while at the same time prepping you for a future as an entrepreneur if that remains your ultimate goal. In easily readable language, the book explains success principles and strategic business models making it relatable even to the Non-MBA while using real live examples of local entrepreneurs to role model these concepts.
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