A business that’s ready to export should be successful in its domestic operations, sensitive to cultural differences in doing business, and willing to commit the necessary time, staff, and financial resources to achieve long-term goals,
A plan should also identify exporting pros and cons: Common benefits are increased sales and profits and reduced dependence on existing markets. Trade-offs can include modifying products and acquiring additional financing.
Explore both large, fast-growing markets and smaller emerging markets. New exporters often choose too many markets at first — target no more than three foreign markets to start.